Qualitative data analysis with AI integration.

Software to support advanced qualitative scientific research and mixed methods.

We offer training and consulting in research methodology

Our approach utilizes the exploration and analysis of complex phenomena based on the collection, analysis, and interpretation of non-numerical data, such as texts, interviews, speeches, images, videos, and observations.

Why PredictON?

Our mission is to provide innovative and personalized technological solutions for the analysis of qualitative data and mixed methods, acting as Verbi’s certified partner in Brazil.

We are committed to empowering researchers, institutions, and companies through specialized reselling, training, and methodological advice, promoting excellence and innovation in scientific research.

10+

Years of Experience

233+

Customers

100%

Satisfaction

Analysis of Discourse

Discover discourse analysis and its importance in the humanities for understanding language and society in depth.

MAXQDA AI Assist Premium

AI Assist Premium is the MAXQDA research assistant that improves your analytical work with artificial intelligence and data security.

Literature review

Discover how to conduct a literature review efficiently and accurately with MAXQDA. Optimize your research and writing process.

Interviews

Structured, semi-structured, or open conversations with individuals or groups to obtain detailed insights into their experiences and perspectives.

Add Ons MAXQDA

Improve your qualitative research with the powerful MAXQDA add-ons: AI Assist, Team Cloud, and Transcription.

Focus groups

Meetings with small groups of people to discuss a specific topic, allowing for the collection of opinions and group interactions.

Research Process

The analysis of qualitative data involves processes such as data coding, identifying patterns, developing categories and themes.

This analysis is often iterative and reflective, requiring the researcher to be actively engaged with the data to generate meaningful insights.

The interpretation of the results occurs to build a comprehensive understanding of the object of study.

Fundamentally Based Theory

The Grounded Theory developed by Glaser and Strauss in 1967 is one of the research methods that can use the MAXQDA software to assist researchers.

´´Fundamentally, theory is the discovery of theory from data systematically obtained in social research.

The analysis of foundational theory is not a linear process.

We will see the methodological procedures called 3Cs1P to configure a project in MAXQDA.

Data encoding.

Customization of the code system.

Construction of categories.

Constructing theories.

Our Partner Customers

We empower scientific research with comprehensive software solutions, specialized resale, and advanced training in qualitative data analysis and mixed methods, maximizing the impact of their results.

Latest news

Stay up to date on the developments in the world of qualitative research through software.

novo maxqda

New MAXQDA

🎉 A new version is available! Unlock more for less – with MAXQDA! We present the…

Do you have an idea?

If your mind is open to innovating in the use of technology to help with your work as a researcher and data analyst, this is the place!